We learn by social interaction and when we are with someone we are attracted to we feel rewarded when those closest to us reward us with pleasant experiences instead of negative experiences.

The reward theory of attraction comes into effect when we feel attracted to those people who are similar to ourselves. Those we are attracted to may have similar interests, attitudes, values and experiences that complement our own. We feel closer to these people because they are like us mentally and often times physically.

The reward theory of attraction takes into account long relationships. When we have known someone for a long time, we feel that we can trust this friend because their is a history that is known about them and of course they know us best. We are attracted to people we can share intimate details about ourselves and have them still reward us by liking and sharing their lives with us.

People often don't go too far out of their comfort zones. If we think someone will like us we will try and become that person's friend because we believe that person will like us. The people we become closest to are in our closest social areas. We find people in our neighborhoods, schools, places of work and in close proximity to our area of living the most rewarding because they are easily accessible to us.

There are those that seek out unconventional relationships by going onto the internet and making friends online. Often people in cyberspace can be more attractive because often you cannot see them and you have to believe what they are saying is true to continue the relationship. Although their is mystery in this, often people who are males pretend they are females, and females pretending to be males. People say they are in CA but actually may be in Australia. People sometimes like to be what they are not, so it is harder to establish a relationship with someone in cyberspace who you cannot physically see.

To understand the reward theory of attraction, there has to be mutual liking, interests and the meeting of the minds, but in the end, to get closer and to be rewarded, most people will need to put a face to the words and hear the tone of voice to really become attracted to that person.

Brad Callen has done it again! This is one of the best google keyword tools I've seen in a long time. It gives you the ability to analyze the google adwords campaigns listed to the right side of your browser window. Before you would read the ad and then if you were interested in knowing more you'd have to click on the link to go to the offer page and in the process the person bidding on the adwords would be charged so much money whenever their link is click on. This keyword tool actually shows you the link of the offer page and the person paying for the ad is not charged!

As a side benfit after you click on the View keywords box under the ad, on the right side at the top of the screen the PPC Web Spy tool lists the keywords the person is using in his campaign, the position of his ad, the average cost per click (CPC), the number of clicks per day and the cost of the ad. Another great feature is if you click on the underlined keyword it will show you another ad with the keyword in it that the person is using in another google campaign. This is a great tool as you can see the many campaigns a particular person is using.

There is also a suggest tool for an even greater number of keyword ideas. This tool is viral because it is a free tool and you can give the link to many people. It has benefits for the marketer also as if you buy the upgrade you can advertise your affliate links in the top 2 positions of the Firefox web browser. Check it out at http://www.ppcwebspy.com/downloads/?buddy13

To Your Success!